What platform should I use?
The truth is that it doesn’t matter that much. The most important thing is writing consistently and writing high quality content.
I personally advise to open a WordPress.com blog, beacause it’s fast to open, you forget about maintenance and you still have the Rolls Roys of the blogs. WordPress is almost always the platform of choice for companies and people who take blogging seriously. Because, different from Blogger and Tumblr, it can adapt to the kind of use that you need.
WordPress can be extended and customised extensively, but can also be used as is. And using the version on WordPress.com, that has a simpler interface than the WordPress that you can install on your own server, is as easy as Tumblr.
The most important factor that makes WordPress.com the best choice is that, like Etsy, it has a main window where your blogpost will appear. So, is some ways, it’s marketing your blog.
Open your WordPress
Just go over WordPress.com, click Get Started and fill out the form. You’ll be able to open your blog for free, the paid version is just optional.
After opening the activation link sent to your email, your WordPress account is ready!
Now, you just have to finish the setup of your profile from the Settings menu.
How to publish your first blogpost
It’s really easy to post a new blogpost. Just click on New Post and then choose the type. If you’re not secure about what type to choose, just select Text, that’s the more flexible one (you can add images and videos, too).
And confirming, your blogpost is already live! See how easy it was?
Change your blog’s theme
Of course, you don’t want the standard theme. You want something more in style with what you do. Well, that’s simple too.
Just click on My Blogs, and click on Change Appearance.
Here you have a vast gallery of themes, some free and some paid. Look for the cooler ones using the rankings or searching keywords like “handcraft” or “art”.
Then, when you’ve found it, you can use the Live preview button to preview it, and Activate to set it as your blog’s theme.
And as you see, it’s already live!
But wait, there are some strange sentences that I’ve not written. Don’t worry, they are just default texts. To change them, in the Appearance page, click on Customize.
Now you don’t have any excuses. Start to write about the products that you’ve created, why you’ve created them and why you’ve chosen some materials and not others.
Then, ask a friend to shoot you some photos while you’re working to make a “behind the scenes” article. You don’t need a professional photographer or a professional camera.
Just show your passion and your art.
Source : http://blog.fanchimp.com/the-complete-guide-to-open-a-blog-for-your-etsy-shop/