Vietnamese Spring Rolls (Cha Gio)

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½ cup of KANI FRESH (tear into small pieces)

150g of ground pork

1 cup of vermicelli (soaked in water until soften, cut short)

1 tbsp of minced garlic

½ cup of shredded carrot

2 tsp of soy sauce

2 tsp of sugar

1 pack of Vietnamese rice paper

100g of bean sprouts

¼ cup of shredded ear mushroom

1 tbsp of flavored sauce

2 tbsp of vegetable oil for pan frying

Vegetable oil for deep frying



  1. Heat oil in a pan; fry garlic until golden brown, add ground pork and stir fry until medium cooked. Add carrot and ear mushroom. Stir fry together.

  2. Season with soy sauce and sugar. Add KANI FRESH, vermicelli and bean sprouts. Stir fry then set aside.

  3. Soften Vietnamese rice papers with water and place on flat container. Put the filling in the moist rice paper, fold the rice paper over the filling and roll. Deep fry the spring rolls till golden brown, then drain the oil. Serve with sauce.

Ingredients for Sauce

“WASABI-O” Wasabi Paste

3 tbsp of sugar

1 tbsp of coconut juice

2 tbsp of pounded red chilies

¼ tsp of salt

2 tbsp of vinegar

¼ cup of scrape carrot and radish


Mix sugar, coconut water and salt together. Stir to dissolve sugar, add vinegar and boiled. Add red chilies and simmer for a moment then set aside. Add radish and carrot, stir until blended. Top with “WASABI-O” Wasabi Paste

source : อ.อมราภรณ์ วงษ์ฝัก และ Chef Water Lee

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Grilled Pork with Steamed Rice (Com Tam Suon Nuong)

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5 pcs of KANI-O

400g of sirloin pork

1 egg

1 tbsp of minced lemongrass

1 tbsp of minced garlic

1 tbsp of flavored sauce

1 tsp of sugar

1 cup of steamed rice

2 tbsp of chopped spring onion

1 tbsp of fish sauce

¼ tsp of pepper

2 tbsp of vegetable

“WASABI-O” Wasabi Sauce


  1. Mix pork with garlic, onion, lemon grass, fish sauce, soy sauce, sugar and pepper. Well marinated for about 2 hours.

  2. Roast pork till cooked. Set aside to warm and slice into pieces.

  3. Fried egg in circle plate until cooked.

  4. Serve steamed rice with roasted pork, KANI-O, fried egg, pickles and “WASABI-O” Wasabi sauce

Ingredients for Pickles

½ cup of vinegar

½ cup + 2 tbsp of sugar

¼ tsp of salt

½ cup of scraped carrot

½ cup of scraped radish


Boil vinegar, sugar and salt together, then simmer for a moment. Add carrots and radish into the mixture for 15 minutes. Ready to serve.

source : อ.อมราภรณ์ วงษ์ฝัก และ Chef Water Lee

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Vietnamese Steamed Rice Roll with KANI (Banh Cuon)

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Ingredients for Flour

2 cups of rice flour

3 tbsp of tapioca starch

1 tsp of salt

2 cups of water

Pot for steamed rice-skin dumplings, cloth diaper, rubber band



  1. Sift rice flour and tapioca starch, put them into a bowl, slowly add water and mix them together.

  2. Wet cloth diaper, stretch it on the pot mount, tied with a rubber band. Add water into the pot, Close the lid and boil up.

  1. Open the lid, smearing the dough on the top. Close the lid for a moment until dough cooked. Put KANI-O in the center of dough, follow by the filling. Using a spatula, wrap the filling. Put the Steamed rice roll on dish, top with fried shallots, sliced Vietnamese ham and fried KANI FRESH Serve With sauce.

Ingredients for Filling

10 pcs of KANI-O

1 cup of ground pork

1 tbsp of minced garlic

1 tsp of sugar

2 tbsp of oyster sauce

1 cup of chopped spring onion

1 tsp of salt

1 tsp of pepper

2 tbsp of vegetable oil


Fry garlic until golden brown then add ground pork and fry till cooked. Season with sugar, oyster sauce, salt and pepper.  Add spring onion and stir well, then set aside.

Ingredients for Fried KANI FRESH

3 pcs of KANI FRESH (tear into small pieces)

1 tbsp of crispy flour

Vegetable oil for pan frying


Mix KANI FRESH with crispy flour, then deep fry till golden brown. Scoop out and drain.

Other Ingredients

1 tbsp of sliced Vietnamese ham

½ cup of fried shallots

Ingredients for Sauce

1 pcs of pounded red chili

½ tbsp of coconut palm sugar

1 tbsp of fish sauce

½ cup of water

½ tsp of salt

3 tbsp of grind pickled garlic

2 tbsp of tamarind juice

¼ cup of ground fried peanuts


Put coconut palm sugar, water, fish sauce, salt and tamarind juice into the pot and boil together.

Simmer until sugar dissolved then add red chili and grind pickled garlic. Continue simmer for a moment.

Set aside then serve in a bowl and sprinkle with peanuts.

source : อ.อมราภรณ์ วงษ์ฝัก และ Chef Water Lee

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Filet Mignon Vermicelli Soup (Bun Bo Hue)



Ingredients for Soup

1 kg of filet mignon
1 pc of oxtail (cut to pieces)
4 stalks of lemongrass (pounded)
1 tsp ground pepper
1/3 cup of chopped shallots
1/4 cup minced lemongrass
2 tbsp of chili powder
1 tbsp of minced garlic
1 tbsp of shrimp paste
2 tbsp of sugar
1/4 cup of vegetable oil
2 tbsp of salt
3 liters of water
Rice vermicelli
Coriander, sliced spring onion
Fresh vegetables;basil
Vietnamse coriander
Peppermint lemon
Sliced onion

1. Put filet mignon and oxtail in a pot, add water, pounded lemongrass and boil until tender.
Then set filet mignon and oxtail, aside. Prepare the broth by filtration sieve.
2. Heat pan, add chili powder, shallots, garlic, lemongrass and shrimp paste. Stir fry for 2
minutes or until fragrant. Put them in broth pot (no.1). Season with salt, sugar, ground pepper.
Simmer for about 20 minutes.
3. Put rice vermicelli, pieces of filet mignon and oxtail in a bowl. Pour soup, top with fried
KANI. Sprinkle with coriander and spring onion. Serve with fresh vegetables.

Ingredients for Fried KANI
100g of KANI SUPREME (tear into small pieces)
1/2 cup of crispy flour
1/2 tbsp of curry paste
1/4 tsp of sugar
1/2 cup of water
Vegetable oil for deep frying

1. Mix crispy flour, curry paste, water and sugar. Stir well.
2. Add KANI SUPREME into the mixture and stir well. Fry them in hot vegetable oil over medium heat.
Flatten it (beware not to be too thick). Scoop out and drain.

source : อ.อมราภรณ์ วงษ์ฝัก และ Chef Water Lee


Sticky Rice with Stuffed Banana (Chuoi Nep Nuong)



5 pcs of “HIPPO” Original Recipe Frozen Dough
1 kg of sticky rice
2 1/2 cups of coconut cream
1 1/2 cups of sugar
1 tbsp of salt
Cultivated banana
Roasted white sesame
Vegetable oil for deep frying

1. Soak sticky rice for 1 night, rinse 3-4 times,
2. Steam sticky rice for about 20 minutes or until cooked.
3. Mix sugar,sall and coconut cream tigether.
Heat till melted.
4. Put hot cooked sticky rice in a container with a lid.
Add ingredients (no.3) and stir throughly,cover with lid
and set aside for about 20 minutes.
5. Fry “HIPPO” Original Recipe Frozen Dough
until cooked (not crispy)
6. Wrap bananas with sticky rice (no.4),then fried
“HIPPO” Original Recipe Frozen Dough. Fry them until
golden brown. Cut into pieces,topped with coconut cream
and sprinkle with roasted white sesame.

Ingredients for Coconut Cream
1 cup of coconut cream
2 tsp of corn starch

Mix coconut cream and corn flour and stir well.
Heat and stir until thichen well.

source : อ.อมราภรณ์ วงษ์ฝัก และ Chef Water Lee


Top 5 Tools for Building Optimized eBay Item Titles


Many sellers on eBay don’t understand the importance of choosing the right keywords when writing their eBay item title. As an eBay seller myself, I realized that building a truly optimized and converting item title is an extremely time-consuming task, spending most of the time in keywords research and collecting keywords from several resources.

This short article will help you save time and convert more sales on eBay, as it shows best practices and tools to help you build your next optimized eBay item title.

Item Title – Why Is It So Important?
An item title is part of any item listing. It is a short descriptive text which gives shoppers immediate information about your item.

In addition, item titles are used to locate listings through eBay, Amazon and Etsy’s search engines, and it is one key element you can customize for Search Engine Optimization (SEO).

eBay item title’s length can be up to 80 characters (about 10-15 words), Amazon item title limit is 80-100 characters (depending on the item category), and Etsy item title length can populate 140 characters (25-30 keywords).

Where to find the Best Keywords for Item Titles?
A key concept when creating your item title is to know in advance what your potential customers are looking for when they search for items online.

Here is a short list of five online tools that collect and analyze buyer’s online searches and allow sellers to know in advance the most popular keywords in every category.

1) Title Builder
One of the best free tools out there, simply called Title-Builder, helps online sellers to get the most searched keywords FAST.

Title-Builder creates a full item title in seconds, based on the top searched keywords on each eBay marketplace and in almost any language.

Title-Builder has a very simple visualization and UI (user interface) to show keyword search volume and competition level, it is accurate and up-to-date, and should give eBay sellers a great starting point when they search for suggested keywords for their item titles.


  • Simple visualization and UI;
  • Uses up-to-date eBay database;
  • Shows keywords Search Volume and Competition Level;
  • Available in many languages (EN, FR, DE, IT, ES, etc.);
  • Free.


  • Dedicated for eBay sellers.

2) eBay Pulse
A unique eBay marketplace feature called eBay Pulse shows the top 10 most searched keywords in every eBay category and sub-category (up to 3 category levels).

This data can help sellers get familiar with their potential customer’s eBay searches and build better titles, as well as get to know product trends on each eBay category.

Apart from showing the top 10 keywords, eBay Pulse also shows a list of Largest Stores and Most Watched Items on each eBay category.

Since 2012, eBay Pulse is being updated once a month, according to eBay technical support, and it has a unique Pulse site for several international eBay marketplaces (UK, AUS, DE, FR, IT etc.).


  • Shows top 10 searched keywords in most eBay categories;
  • Unique eBay Pulse site for each international eBay marketplace;
  • Shows largest stores and most watched items;
  • Free.


  • Dedicated for eBay sellers;
  • Not intuitive UI.

3) Google Insights for Search
A unique free tool from Google and one of the biggest resources for any professional online seller, Google Insights for Search uses Google’s database on all searches from around the world and shows three main aspects for each keyword:

  • Search volume over time;
  • Geographic interest;
  • Related keywords for each search query.

Google Insights for Search can help sellers decide when is the best time to sell their items, where they should find their customers, and what other keywords are frequently used by their potential customers.

Google Insights can even let you compare keywords and see which one is used more often, so it is really helpful when choosing the best keywords for your item title.


  • Uses up-to-date Google database;
  • Shows many keywords ideas in many languages;
  • Provides an international overview of search habits online;
  • Free.


  • Not dedicated to any specific ecommerce marketplace.

4) eBay Labs: Catman
eBay Labs is a collection of free tools and prototypes from eBay, designed to give sellers in-depth information regards search trends on

Catman shows up to 100 most searched keywords on each and every category, so we can refer Catman as an extension of eBay Pulse mentioned earlier.

Catman shows each keyword trends, as well as Top Bidding Items and Top Sellers in each eBay category.

Catman really helps eBay sellers get new keywords ideas and know in advance what’s HOT on marketplace.


  • Uses up-to-date eBay database;
  • Shows keywords trends using actual eBay buyers search queries;
  • Provides an in-depth overview of search trends on;
  • Free.


  • Available only for U.S. eBay marketplace;
  • Uses a Flash UI affecting its speed.

5) Terapeak Title Builder
Terapeak is an Advanced E-Commerce Research System with a focus on providing eBay market insights. Terapeak’s title builder creates unique relations between eBay Sold Items and the Keywords used on each sold item title.

This approach has the advantage of being “Results Oriented” and help sellers know exactly which keyword were used on successfully sold items on eBay, as well as item’s Average Price, Maximum Price and Listing Quantities.

Terapeak’s title builder is also available with international eBay marketplaces, and it is sure to help eBay sellers make better decisions when choosing the right keywords for their item titles.


  • Uses up-to-date eBay database of Sold Items;
  • Shows each keyword item’s price statistics;
  • Available for international eBay sites;
  • Easy and simple user interface.


  • Not free.

The Bottom Line
Helping your customers find your eBay listings using a “Keywords Optimized” item title becomes an easy task when you have access to the top keywords in your niche.

Although it may seem like a good idea for getting more attention from eBay buyers, try to avoid unnecessary keywords or symbols in your title such as: L@@K, *AMAZING*, WOW!!! , etc. – No one is going to search for these words, and they get no attention if nobody sees it.

As a rule of thumb, try to “Get into your Buyer’s Mind” and search for similar items to the one you are about to sell on eBay. Ask yourself: “What keywords would I type?” and use it as your starting point when using some of the tools I mentioned above.

I am sure these tools and principles will make your writing of optimized eBay item titles an easier and faster task, and help you get better results with your eBay business.

Now it is time to try it yourself…

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How to Build Backlinks


It is out of question that quality backlinks are crucial to SEO success. More, the question is how to get them. While with on-page content optimization it seems easier because everything is up to you to do and decide, with backlinks it looks like you have to rely on others to work for your success. Well, this is partially true because while backlinks are links that start on another site and point to yours, you can discuss with the Web master of the other site details like the anchor text, for example. Yes, it is not the same as administering your own sites – i.e. you do not have total control over backlinks – but still there are many aspects that can be negotiated.

Getting Backlinks the Natural Way

The idea behind including backlinks as part of the page rank algorithm is that if a page is good, people will start linking to it. And the more backlinks a page has, the better. But in practice it is not exactly like this. Or at least you cannot always rely on the fact that your contents is good and people will link to you. Yes, if your content is good and relevant you can get a lot of quality backlinks, including from sites with similar topic as yours (and these are the most valuable kind of backlinks, especially if the anchor text contains your keywords) but what you get without efforts could be less than what you need to successfully promote your site. So, you less than what you need to successfully promote your site. So, you will have to resort to other ways of acquiring quality backlinks as described next.

Ways to Build Backlinks

Even if plenty of backlinks come to your site the natural way, additional quality backlinks are always welcome and the time you spend building them is not wasted. Among the acceptable ways of link building are getting listed in directories, posting in forums, blogs and article directories. The unacceptable ways include inter-linking (linking from one site to another site, which is owned by the same owner or exists mainly for the purpose to be a link farm), linking to spam sites or sites that host any kind of illegal content, purchasing links in bulk, linking to link farms, etc.

The first step in building backlinks is to find the places from which you can get quality backlinks. A valuable assistant in this process is the Backlink Builder tool. When you enter the keywords of your choice, the Backlink Builder tool gives you a list of sites where you can post an article, message, posting, or simply a backlink to your site. After you have the list of potential backlink partners, it is up to you to visit each of the sites and post your content with the backlink to your site in it.

You might wonder why sites as those, listed by the Backlink Builder tool provide such a precious asset as backlinks for free. The answer is simple – they need content for their site. When you post an article, or submit a link to your site, you do not get paid for this. You provide them for free with something they need – content – and in return they also provide you for free with something you need – quality backlinks. It is a free trade, as long as the sites you post your content or links are respected and you don’t post fake links or content.

Getting Listed in Directories

If you are serious about your Web presence, getting listed in directories like DMOZ, Yahoo, Jasmine Directory and others quality directories is a must – not only because this is a way to get some quality backlinks for free, but also because this way you are easily noticed by both search engines and potential visitors. Generally inclusion in search directories is free but the drawback is that sometimes you have to wait a couple of months before you get listed in the categories of your choice.

Forums and Article Directories

Generally search engines index forums so posting in forums and blogs is also a way to get quality backlinks with the anchor text you want. If the forum or blog is a respected one, a backlink is valuable. However, in some cases the forum or blog administrator can edit your post, or even delete it if it does not fit into the forum or blog policy. Also, sometimes administrators do not allow links in posts, unless they are relevant ones. In some rare cases (which are more an exception than a rule) the owner of a forum or a blog would have banned search engines from indexing it and in this case posting backlinks there is pointless.

While forum postings can be short and do not require much effort, submitting articles to directories can be more time-consuming because generally articles are longer than posts and need careful thinking while writing them. But it is also worth and it is not so difficult to do.

Content Exchange and Affiliate Programs

Content exchange and affiliate programs are similar to the previous method of getting quality backlinks. For instance, you can offer to interested sites RSS feeds for free. When the other site publishes your RSS feed, you will get a backlink to your site and potentially a lot of visitors, who will come to your site for more details about the headline and the abstract they read on the other site.

Affiliate programs are also good for getting more visitors (and buyers) and for building quality backlinks but they tend to be an expensive way because generally the affiliate commission is in the range of 10 to 30 %. But if you have an affiliate program anyway, why not use it to get some more quality backlinks?

News Announcements and Press Releases

Although this is hardly an everyday way to build backlinks, it is an approach that gives good results, if handled properly. There are many sites (for instance, here is a list of some of them) that publish for free or for a fee news announcements and press releases. A professionally written press release about an important event can bring you many, many visitors and the backlink from a respected site to yours is a good boost to your SEO efforts. The tricky part is that you cannot release press releases if there is nothing newsworthy. That is why we say that news announcements and press releases are not a commodity way to build backlinks.

Backlink Building Practices to Avoid

One of the practices that is to be avoided is link exchange. There are many programs, which offer to barter links. The principle is simple – you put a link to a site, they put a backlink to your site. There are a couple of important things to consider with link exchange programs. First, take care about the ratio between outbound and inbound links. If your outbound links are times your inbound, this is bad. Second (and more important) is the risk that your link exchange partners are link farms. If this is the case, you could even be banned from search engines, so it is too risky to indulge in link exchange programs.

Linking to suspicious places is something else that you must avoid. While it is true that search engines do not punish you if you have backlinks from such places because it is supposed that you have no control over what bad guys link to, if you enter a link exchange program with the so called bad neighbors and you link to them, this can be disastrous to your SEO efforts. For more details about bad neighbors, check the Bad Neighborhood article. Also, beware of getting tons of links in a short period of time because this still looks artificial and suspicious.

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